“An even more stringent policy on advertising herbal medicine should be enforced to avoid misinformation which may result to public mistrust against the herbal industry,” emphasized Dr. Rainier B. Villanueva, Founding President of the Chamber of Herbal Industries of the Philippines during the second roundtable discussion on “Philippine Herbal Industry-Standards and Regulatory Settings” last March 19, 2012 at the Traders Hotel, Pasay City.

Dr. Villanueva highlighted in his report the role of regulatory agencies in establishing the integrity and effectiveness of herbal